Understanding Treatment
Treatments are about:
Summarizing, a music video treatment is the starting point of every project. It allows the production company to communicate its ideas to the artists and it allows artists to make decisions regarding the direction of their video. The treatment also helps production companies to write production budgets that are accurate and that give artists a complete view of what to expect when embarking on the production of their music video.(http://www.creando.ca/about_us/treatment.php)
They should
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
(http://www.creando.ca/about_us/treatment.php)
In my opinion the 5 most important thing about the treatment is..
1. The emotion it conveys.
2. The creativity.
3. The message that is sent across to the audience.
4. How the message is sent across, the visual aspect.
5. The mood and tone it creates.
Music Video Treatment
(http://www.creando.ca/about_us/treatment.php)
In my opinion the 5 most important thing about the treatment is..
1. The emotion it conveys.
2. The creativity.
3. The message that is sent across to the audience.
4. How the message is sent across, the visual aspect.
5. The mood and tone it creates.
Music Video Treatment
Most of the scenes and story line were based on the treatment but there were several changes.
One of the changes were the climax ending. Furthermore adding scene of the restaurant and the policeman. ( The main differences)
http://www.pyragraph.com/2013/02/how-to-write-a-music-video-treatment-ferraris-on-ice/
Before writing our treatment, we read this article. This article helped us to understand more about music treatment plus outlines how to write a treatment.
Petals First scene- starts off in the morning, by the end of the video it’s night time. This emphasises how the song is about how she’s waiting for him to come back and how long it is taking her.
We came up of a bunch of ideas, involving around different locations in Bangkok, looking specifically at Thai culture. We want the first scene to be a bunch of locations together, gathering all the venues we’ll be shooting at. Places like Floating markets, Wat Pra Kaew, Yawarat (China town), Wat pho, Jatujak market, Jao praya waterside. (THIS IS DURING THE DAY)
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