Inspiration For Music Video

Inspiration For Music Video 

All of these dark painting/ picture inspired our music video narrative, as each picture has interesting representation.

This image is inspiring as it focuses on facial features. Which emphasises the tone and the mood the image is trying to express. (Darkness) This therefore shows that there is a monster inside of us. We will therefore focus alot on facial gesture to convey the message that the main character is sad/ depress.  ( Other people view her as a monster) 

This painting conveys a strong sense of loneliness, as the real face lacks emotion. She has to hide her emotion and thinking by wearing a mask. The dark tone is created by the colour used in this painting, as it is all dull. There are also cracks and imperfection with the mask she chooses to use, this could indicate the flaws in her thinking and the viewing of the world. This could inspire our music video, in terms of narrative, as the main character may live in an unrealistic world, where people view her differently and she has to fake it all. She is stuck in her mask and her thinking. 

These two painting are based on similar concept,  as it indicates the viewing of other people. It emphasises the fact that she is different and is the centre of attention. She stands out in the crowd. This is furthered emphasised by the composition of the painting as she is in the centre. This message is also convey by the expression of the people around her, their face gesture when they at her. ( They view her as a monster)  This similar concept can be used in our music video, as the main character can stand in the crowd, while people stare and look at her. This can be filmed in a shady or unpleasant location, such as a dirty local market.  

Understanding Treatment

Understanding Treatment

Treatments are about:
Summarizing, a music video treatment is the starting point of every project. It allows the production company to communicate its ideas to the artists and it allows artists to make decisions regarding the direction of their video. The treatment also helps production companies to write production budgets that are accurate and that give artists a complete view of what to expect when embarking on the production of their music video.(http://www.creando.ca/about_us/treatment.php)

They should
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.

However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
(http://www.creando.ca/about_us/treatment.php)

In my opinion the 5 most important thing about the treatment is..
1. The emotion it conveys.
2. The creativity. 
3. The message that is sent across to the audience.
4. How the message is sent across, the visual aspect.  
5. The mood and tone it creates.

Music Video Treatment

Most of the scenes and story line were based on the treatment but there were several changes.
One of the changes were the climax ending. Furthermore adding scene of the restaurant and the policeman. ( The main differences)

http://www.pyragraph.com/2013/02/how-to-write-a-music-video-treatment-ferraris-on-ice/

Before writing our treatment, we read this article. This article helped us to understand more about music treatment plus outlines how to write a treatment. 

Petals First scene- starts off in the morning, by the end of the video it’s night time. This emphasises how the song is about how she’s waiting for him to come back and how long it is taking her. 

We came up of a bunch of ideas, involving around different locations in Bangkok, looking specifically at Thai culture. We want the first scene to be a bunch of locations together, gathering all the venues we’ll be shooting at. Places like Floating markets, Wat Pra Kaew, Yawarat (China town), Wat pho, Jatujak market, Jao praya waterside. (THIS IS DURING THE DAY)

Mood Board

Mood Board 

The mood and tone we are trying to convey in our music video is dark and sad. We really want to emphasis on the main characters emotion, as she is dying inside as she awaits for her love. We want to represent humans flaws, through face gesture and meaningful objects. ( They symbolise complex changes in our thinking )

Target Audience

Core
This is the audience that invest heavily in the culture surrounding this type of music – they are part of the communities you’ve identified, attend club nights and gigs, maybe create this type of music. This audience identify with this sound of music.

Tertiary Audience

This audience, though large in number, might only match the core audience in a minor way and will ‘consume’ if they happen to have the opportunity.

Task 5- Codes and Convention + Audience Research

Codes and Convention+ Audience Research 

Our ideas
1.  What genre of music would classify this as?
This type of music would be EDM based + electro. A DJ called Basenji made this song, with the use of different sounds and adding the vocals on to it later on. 

2. What type of audience would you imagine listening to this type of music?

After our group discussion, we have came to a conclusion that this really depends on the different taste people has on the different genres, ignoring the age. However, it is sometimes said that our generation is an EDM generation meaning that teenagers that usually go out to parties would be into songs like this. However, petals is different to dance electro EDM, it's still EDM but slower. 

Here are a few examples of what real EDM (dance) music are like.  

The video where we interviewed people,the majority mentioned how the song would suit a depressed girl who had her heart broken by some guy. This meant that, the way they think is similar to ours and that they might feel more connected to the music video that we made. Some also mentioned the style of music and how described how the genre's like " slow edm". This is very close to tropical house genre we found therefore this is also a good sign that they way they think and us is similar. They also mentioned how the music video would have this main character as a "girl/women" which was exactly what we did and filmed. This shows that we somehow think similarly and some even mentioned how if they had to make a music video out of this song, it'll be really similar to what we made. 

Changes of Idea

Changes of Idea

At first our concept for our music video was based on exploring Bangkok night life. The aim was to make the video very emotional to be able to set a dark tone. To do this, we would be filming drinks and the smoke of cigarettes. The footage captured wasn't useful as it was shaky which didn't indicate professionalism.( It was shaky as we didn't use a tripod)

Our new idea isn't relatable to this idea, as it focuses on different aspect of Thailand. We will be focusing more on Thai culture, which will be based at temple and traditional Thai market.  

                                         

                                        

Camera

                              

  CANON EOS 6D

Before filming we researched what would be a suitable camera to use. The school provided Canon EOS 6D, which was very well designed. We had to make sure that this was the perfect camera for us. To make sure we did some research about the camera, and went for shot testing. We found that the camera was very well designed, easy to handle and hold. ( The grip was perfect)

Examples Of Shot Taken

 

Purpose of Music Video

Purpose of Music Video

The main purpose of a music video is to promote the artist/ band and the track. In order to create a stronger imagery for the artist. Other purposes of music video includes entertainment, creating identity for the song, a better understanding of mood and tone of the song (this could relate to the artist inspiration). Furthermore it increase popularity, as music video attracts audience. The audience may be more satisfied as they are able to relate themselves to the track from visuals and imagery. This than increases the sale opportunity. 

There are 3 types of music video, narrative, concept base and performance base. 

An example of performance based music video is "When I was your man" by Bruno Mars. It is when the artist perform the whole song.

An example of Narrative music video is " I'm not the only one" by Sam Smith. It is when a story is told, relating or unrelating to the lyrics. Narrative music video are the most popular type of music video.



An example of a concept base video is " Monkey Drummer" by Chris Cunningham. This is when the music video is based on one main idea.

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Petals First scene- starts off in the morning, by the end of the video it’s night time. This emphasizes how the song is about how she’s waiting for him to come back and how long it is taking her. 

We came up of a bunch of ideas, involving around different locations in Bangkok, looking specifically at Thai culture. We want the first scene to be a bunch of locations together, gathering all the venues we’ll be shooting at. Places like Floating markets, Wat pra kaew, yawarat (China town), wat pho, jajujak market, jao praya waterside. (THIS IS DURING THE DAY).

Bad stuff they think of in the head (the reality of people, what is in people’s mind)

Thai cultural+ mix with depression

-Kids beggar

- People staring, you’re the center of attention

- Trapped animals

-  Arguments between people

- Crying, tears

- kids crying

- Little shops, selling noodles, antique shops

-Rubbish

- Kids eating icecream 

- coins / money people make

 

Lyrics Analyses

Technical Analysis ( Taylor Swift -Shake it off)

Technical analysis from Histmedia