Storyboard

Storyboard from Histmedia

Meaningful Music

Music Video Framework

Music Video Framework 

 Today in class, we analyzed music video framework of Little Mix. Godwin identified a number of ways to break down the characters and convention of a music video.


 

Miley Cyrus

Miley Cyrus 

Miley Cyrus can be classified as a unique star. We can say that she has two side as Hannah Montana and the current Miley Cyrus. In my opinion, people are judge mental when it comes to Miley Cyrus, as they compare her with Hannah Montana. Hannah Montana is the sweet and innocent version, but Miley Cyrus is more explosive and open. (The way she dress, the presentation of her music) Due to this the media shows bias information about Miley Cyrus, as they show only the negative side. They wont mention,  the way she cares about the homeless or rape woman. We also witness many similarities between Miley Cyrus and lady Gaga, in term of the way they present themselves.

Searching For Location

Star Theory

IDEAOLOGY

-       Set of ideas and beliefs (the value)

E.g. ADOLF HITLER! – Believes that jews are evil, racial purity, gotta keep that race cleanse  = streamline murder. (PROTECTING HIS RACE)

2. Martin Luther King-, great2 role model, believes that it I extremely unfair for the whites be discriminating the blacks.

3. US FREEDOM- speech

- Movement

- Vote

being an individualist.

HEGEMONY

-       Political of cultural dominance

-       Where the powerful ruling class dominates the ideology of a society.

Entourage

+ Rich, yacht, bikini

+ Party

+ Freedom

+ Working

+ Date women , portray as object, prize

+Patriachal society- power to white man

Pursuit of happiness

+ Success, equals to happiness

+ Family value

+ Follow your dream

+ Work hard

Created with Padlet

Lip Sync

Lip Sync Editing- Get lucky 
 

              

Editing Process 

Today's lesson was to edit the footages, combining it with the song (Get lucky) in order to create a music video. The process was challenging at first, as we haven't use premier (the editing software) before and it has been quite a while since we last edited. Another challenge was to match the lip sync to the music. It took us a decent amount of time, as we were experimenting with different footages to get the best fit lip sync. ( Lip singing must exactly be on time, to make it look professional) We have learnt that there has to be changes (Cut and transition) between the scenes frequently, in order to capture the audience attention. ( Prevent them from boredom) 

Searching For Music

Discussing the Music ( Sharing ideas!)

In the application line, we created a group to be able to share information and ideas. We were researching and introducing new songs to each other, to see which style of song would suit our project best. We would than discuss the pros and the cons for each song, to cut down the song list.

The dilemma

    
 The Dilemma!
   
The song "Petals" is very open, in term of how we can receive it, tones and mood, allowing our option to increase. It has a very calm beat yet it creates excitement. The rhythm of the song, creates fluent imagery, which allows us to extend and develop the idea. This song lyrics could be annotate in several ways, as the lyrics meaning could differ, from the mood we want the music video to approach. We can make it dark and abstract, as the girl could be broken from waiting from her love or we can take it as a positive connotation as she is recovering from the pain caused by love.
  
                

There's nothing left, has a very interesting beat, which creates a happy and cheerful mood. The lyrics meaning portrays a contrasting idea from the beat and the rhythm. (The meaning of the lyrics, is sad) There should be a variety of shift in the scene and the narrative line as there is a lot of changes in the beat.  In my opinion creating an abstract music video for this song, would be interesting and challenging. 

        

Three Important Songs

Three Important Songs

Justin Bieber- Be Alright

                               

Be alright is a very important song to me, as it motivates me to not give up in the most stressful time in my life. One of the most stressful time was during my maths mock exam, I failed completely. It was frustrating as I worked hard for it, and I really thought I would fail in the real exam. Turned out that everything was alright !:)


Bruno Mars- Marry you

     

Marry you is an important song to me, as it was the first song my band assembled together.  I remembered, we were very nervous about the performance. We practiced this song, in all of our free periods, to increase our confidence and improve the fluency of the song.  This song reminds me of our unite friendship and the exciting moments of being on stage.

Christina Perri- A thousand years

A thousand year reminds me of prom, one of the best and memorable night of my life. It was the last song that was opened on the dance floor. Even if you weren't there with a partner, you were still able to enjoy with your group of friends. Therefore this song will always symbolize the last few minutes when everyone was together on the dance floor. 

Deciding Song

Deciding which song to use!

We couldn't decide which song to use for our project, therefore we brainstormed ideas for both of the songs. We found out that "Petals" was more suitable, and easier to develop as we had more ideas, than " There's nothing left". We have decided to pursue our project, with petals as our song.

Personal Skills Audit

Creativity - Researching for new ideas , problem solving, being able to realize and fulfill ideas.
Organisation - meeting deadlines, punctuality , instructing others, creating the necessary paper trial.
Technical-  what software skills do you have - what are you confident using? How skilled are you with camera, lighting etc. Also any music video specific skills (dancing, guitar playing etc).
Persistance - do you get things done?

Creativity- I think creativity is one of my strongest point, as I love art. Art forces you to think outside the box, and create a unique piece of work that represents you. I think it is a similar case for media, once you are inspired, you are able to work with passion, to create an incredible piece of work. Adding to this, being creative while planning truly helps, as you are able to imagine the main shots of scenes. Which makes filming easier, as you know which kind of shot you are aiming for. 

To be creative, you need inspiration. Therefore before filming I have tried to look for inspiration in places I have visit and dark tone of painting. I think through the course of studying media, I have been more observant of things around me, as I am always trying to look for inspiration. My observing and noticing skills have definitely improved. 

Organisation- I think my organisation skill has developed intensively, as last year it was pressuring to hand in our coursework on time. This is because, I left a huge number of work to be done to the very last minute. Lesson learnt!! This year, I am trying to blog more often,  keep up with planning and the assigned work. Even though everything was done  under pressure, we were still able to meet most deadline. 

Technical- This year for our coursework, we have decided to use premier instead of final cut as in premier more complex editing can be done. I have found that this change is very hard to cope with, as premier has more tools and are in unfamiliar place. Also I have forgotten many editing skills, due to the lack of practice over the holiday. 

Persistence- I think we are all trying to get things done on time, as we plan what we are going to do each week. We also try to do it before hand, as we want to spare some time in case there are changes. This is challenging due to the work load we have with other subjects and university applications. 

Genre Research

Writing Email to Basenji

To find out more about the song "Petals", we decided to send a mail to Basenji ( the artist). As we weren't where the song fitted, in terms of Genre.

Genre Research - brainstorming

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Codes and Convention - Female Solo Artist

Codes and Conventions - Boyband

Prelim Project

Uptown Funk- Bruno Mars

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The process

 Our task was to create a music video for uptown funk within a week. ( two of class of filming and one class of editing) The first approach step towards this assignment was discussion, (what we were going to do in the music video) than we distributed the props (hat, sunglasses, mop etc..). After that we started filming. The first obstacle of filming was being able to move the camera according to Chonon's speed of walking, the camera movement was too slow. We than came up with the solution of using a movable chair as a base to move accordingly to the walk. After we finished filming, we used final cut to edit the videos. During the edit, we realized that some of the lip singing didn't flow according to the lyrics, but unfortunately we didn't have enough time to film specific scenes again. We tried our best in order to make it less obvious by using the effects such as reverse, and cutting the scenes regularly.

3 things I like...

One of the things, I really like about this music video is the use of different effects, slowmotion, black and white and the old tv effect transferring to another scene. I think it makes the video more entertaining to watch. Another thing I like about this video is the use of location, as we have both indoor and outdoor shot. (I like the lighting of the outdoor shot, as it creates a fun and lively tone of mood). I also like how we use varieties of props in a different way, bending over the sunglasses and using the mop as microphone.

3 Things I would like to improve...

The first thing, I would like to improve is the lip singing. As Chanon's lip singing doesn't match the with the song. This could be improved by learning the lyrics accurately, furthermore making the lips movement more obvious. (Matching it with the beat). Another thing that I would like to improve, is capturing more shot in a different angle in order to make the music video more interesting. Lastly we could add dance move or making a story line to create more excitement in the music video.

Peer Review 

The peer reviews are extremely useful. We are critique for our work, in order to be able to improve for our next project. Overall I agree with the comments, but the strongest ones are about lip-sing, lack of camera movement and the lack of closeup. I also agree that our video was quite creative, out of the box.

Six Still

Six stills Arisa from Histmedia