Digipack Planning ( Discussion)

Digi pack Planning

Today in class, we  discussed and created a rough draft of Digi pack. We decided to mix thai symbolism in the album, for example Thai art and the colour of Thai flag. Adding to this we decided to name the albul " Krung Thaep", another word for this in english is Bangkok. We decided to use
 "Krung Thep" as it represents the music video well.

Planning cover from Histmedia

Understanding Digipack ( Album Cover)

Researching Websites

In class, we looked at Major Lazer website which was based on Tumblr. This could be because, Tumblr is easy to play around with in terms of layout. Furthermore Tumblr has a large fan base, where people can easily follow Major Lazer. Personally I really liked his website, as it is unique and entertaining. The design website is currently based on his new music. ( Based on animation, cartoon and superhero) It is very colourful and relies on graphic, of cartoon. ( which is relatable to the set theme). This is suitable for him and his personality. The content of the website varies from tour date, videos ( all his music video), stores (objects and material, related to Major Lazer (usb , cups, music)). The use of other websites are social media such as Twitter and Facebook and Soundcloud.  Soundcloud is where we are able to listen to all of his music. Facebook and Twitter are emphasised through pop up influencing the audience to follow and like Major Lazer. ( The target is to increase Major Lazer popularity)

We also looked at other artist website such as One direction, Adele and The weeknd. There were many similarities between the websites. For example these website contain a great deal of photography. They promote the artist newest album and frequently update the artist work. ( Music, tour, etc...)

Analysing album covers

Analysing Album Covers

 Today in class we were analysing album development from the start of the Artist career to the present. We found significant differences in the way it was presented.  The very first artist album, focuses on the artist identity. ( The face was clearly shown, full name of the artist was clearly written) Through the development of the album, there may be key representation that the artist may keep consistent. For example the colour pink is now related to Nicky Minaj. If there is a change to the identity, it could be due to the change of style in the music album. For example up to " Speak Now" --Taylor Swift's album, she was presented as young and naive. ( Done through the natural curl hair, clear face and the princess theme (font)) There was a sudden flip in the album 'Red', her hairstyle and font style was change, her face was covered with shadows and red ( confident, independent, daring) was emphasised. The album red was full on pop, which was different from the past albums. ( There was a mixture of country music, in the previous albums)

 

Experimenting how to make Album Cover

Daily Record

We have been editing roughly for 2 weeks now, and these are the highlights of our editing!

6/11/15- Time is running out!! Our course work is due in monday!! We made it !! We finished our coursework ! YAY!

4/11/15- We were able to retrieve our work ! Thanks to Mr. Harrison!!!! Today we continued editing, we tried to fill in the spaces we left and tried moving things around. We are almost there with out music video,  approximately 45 seconds left!!

3/11/15- Today in class there was a technical problem again. The program on the computer wasn't working so we had to transfer the information to another computer. Once it was transferred, their was a lot of work missing. We are hoping we will be able to retrieve it.

 

                             

2/11/15- Today in class we were editing the video. Some parts of the video disappeared but we were able to retrieve it. Furthermore we also tried to make the video link with each other more, to correlate with the music. So in some of the scenes, it was a mini a story. Made a story, with the lotus flower relating it to how people prey with it also with the candles.


29/10/15- Today there was a problem with the laptop so we had to transfer the information to another laptop.  By the time it was all transferred, it was the end of class.

26/10/15- Today we were also editing, and we tried to fill many blanks ( gaps ) that we left. We tried to play around with the concept of age.

24/10/15- Today we were editing as well, we tried to improve many scenes according to the rough cut. ( Analysing the rough cut comments)

Rough Cut

Rough Cut Feedback

Rough cut Feedback from Histmedia

We received alot of feedback from our peers in the class. I agree with most of the opinion they had about our music video. I definitely think we have to fix some of our lip syncing as it is slow especially " Tell me how you feel". Also we might add more location and still shots to make it more smooth.  On the other hand, some of the scenes that were shaky, were intentionally done. We wanted to symbolise her unstable mind, and her illogical thinking. 

Rough cut Feedback

Behind the scene Part 2

Behind the Scene

Behind the Scene 

On Saturday, we went filming at Plearn Wan and floating marketing. Here are some highlights, from the shooting.




In class, I was editing the videos from behind the scene in final cut. I realised, I have forgot many techniques in editing such as stabilising the video. Need to practice editing more!

Exploring Different Angles, Shots and Inspiration

During the holiday, I received an opportunity to explore Chiang Mai. I was experimenting with different angle, to create a unique shot type. I was taking photographs of landscape and portraits. The aim of this is to find possible shot type, to use for our music video, and possibly finding more inspiration.

                                                    

This photo inspired me to emphasise the differences in age in the music video. The growing of age could symbolise many positivity in life. As growing older, is the gaining of freedom, wisdom and the enjoyment of life. Adding to this, older people have much more experience than younger people, which means they will have a different perspective towards the world and their reaction towards situations, may be very much different from other ages especially teenagers. ( For example, they will view love differently from teenagers) The imagery of age represents the cycle of life, which is reality and a contrast to the narrative of the girl in the music video. As she is in her own world, and people around her views her as a monster. When you hear the world old, the word that triggers to you are warmth, love and caring which is the opposite of what the main character is, in the music video. 

 


                                                           More on exploring Shot Types...

This is an ancient radio, which has inspired me to look into ancient music play box which is used in the 90's. Maybe a scene in our music video can be set in an old music store so that it is in line with our 90's concept. ( As this music video is set in the 90's)

These are more thai tradition old object. Which can also be used in our music video. 

                              

These two shots are my favourite, as they create suspense of what is about to come. What will the next step lead us too. (What is about to happen next) This similar concept can be used to introduce location or any key concept.

This picture portrays a very strong emotion, as she seems lost and sad, similar idea can be used for our music video. 

 


The grapes have reminded me that, Thailand has a high reputation fruit. There could be close up scene for fruits in our music video. Each fruit has different representation and symbolism, which could emphasis the tone and meaning for the video. For example grapes can be symbolised as charity, warmth and abundance. Furthermore can be related to Christianity.

Experimenting, if accessories could be used in the music video. 

 

I really like this shot of flowers but to link it with Thai culture, we should use Doak Bua ( Lotus flower).b As Thai people respect lotus flower, as it is used to pray in Bhuddism. ( Buddhism is a large religion in Thailand.)  

"In Buddhist symbolism the lotus is symbolic of purity of the body, speech, and mind as while rooted in the mud, its flowers blossom on long stalks as if floating above the muddy waters of attachment and desire. It is also symbolic of detachment as drops of water easily slide off its petals." This links to our music video as the girl is still attached to the one she loves, she is still waiting for him. Therefore she desires to be a lotus, as she is waiting for the day she can be free from her thoughts.