Purpose of Music Video
The main purpose of a music video is to promote the artist/ band and the track. In order to create a stronger imagery for the artist. Other purposes of music video includes entertainment, creating identity for the song, a better understanding of mood and tone of the song (this could relate to the artist inspiration). Furthermore it increase popularity, as music video attracts audience. The audience may be more satisfied as they are able to relate themselves to the track from visuals and imagery. This than increases the sale opportunity.
There are 3 types of music video, narrative, concept base and performance base.
An example of performance based music video is "When I was your man" by Bruno Mars. It is when the artist perform the whole song.
An example of Narrative music video is " I'm not the only one" by Sam Smith. It is when a story is told, relating or unrelating to the lyrics. Narrative music video are the most popular type of music video.
An example of a concept base video is " Monkey Drummer" by Chris Cunningham. This is when the music video is based on one main idea.
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