Sunday, 25 October 2015

Target Audience

Core
This is the audience that invest heavily in the culture surrounding this type of music – they are part of the communities you’ve identified, attend club nights and gigs, maybe create this type of music. This audience identify with this sound of music.
Tertiary Audience
This audience, though large in number, might only match the core audience in a minor way and will ‘consume’ if they happen to have the opportunity.

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