Evaluation question 4

How do your product engage with the audience?

Through our research we have concluded that our main target audience would be teenage hipster, this could somewhat be relatable to older hipster as it may bring them back to younger days. (Flashback/ memory) Adding to this our general target would be Thai people and Foreigners. ( Every age) As there are some major qualities in our product that may be appealing to them.

For example the music itself, it has been categorized in the genre of " tropical deep house". Therefore our audience has to be able familiar with music from this category. Tropical deep house is a sub genre from House, which is EDM music but our song has a mix of Indie. Since our music is a mixture of Indie and Edm, hipster's are the most suitable audience.  As they are like to explore and search for new things, " Music that doesn't even exist yet, or anything that is not mainstream". Therefore the song "petals" is perfect. These kind of music are also played in places which are familiar/ famous among Hipster and teens. For example pubs, bars and famous music festival such as tomorrow land. 

In terms of trends and fashion, there is a clear link as most teens would dress up as hipster in these places. ( They are allow to be free) Our main character dresses and cloths are inspired from the latest hipster trend and fashion.  For example in the music video, her dress is based upon light blue with simple patterns of flower at the top. The dress is lose and creates a strong sense of flow.(Being free and thoughtless)Which is a  typical dress code for hipsters. Also the dresses we chose for Digi pack and website are based upon hipster fashion and trend. ( Flower accessories, color scheme etc...)  

Adding to this " Petals" gives a flowing/ dreamy like mood which is similar to many famous hipster song, such as Home. The tempo of the music is quite slow, which makes it easy to listen. Adding to this the instruments used are soft instruments, which creates a relaxing mood making it suitable for older/ middle age hipster. 

               

               

In addition to this the narrative itself is another factor that may appeal to the target audience. As our narrative is based upon love, the most vulnerable time for love are during teenage years.  As many would agree that highlight of youth years are based upon romance. The older age can also relate as they have been passed it, therefore this music video is a flashback to their youths and romantic years. Older people like to feel young and loved again. ( They like to be related to love, they are reminded of their loves one)

Furthermore the narrative is also relatable to the general Thai audience, as we showed important factors that may have contribute to their life. For example religion, ( Buddhism), the working life of middle class. (Selling products ), important locations in Thailand that may reflect them ( Watt Pra Kaew). 

Another quality that may be appealing is the location that the music video is shot at, this may attract Thai audience and Foreigners, as the places are famous and well known. ( Holds an important place in Thai;s people heart). It may be interesting for Foreigners as they witness a contrast set of values and culture, and gain an insight of the real Thailand. (Interesting places, relevant to tourism.) The video shows orientalist towards Thailand. (Stereotypical factors that have been set by the western world.)

 The merchandise line is another major factor that might be appeal to the audience. As the products we have design is quite causal which is appropriate for hipster/ teenagers. As t-shirts are what could be wear, daily. Plus there are variety of choices, as it comes in many color and sizes.  Adding to this the fact that we made our album a vinyl, is to make it more appealing to our audience. As hippies don't like anything mainstream, plus they love to collect. Vinyl are one of the main items people collect, as they are classic. 

Lastly the color theme and scheme for all three of our product are quite similar, as they are based upon dark colors. The purpose of this is to convey the mood and tone we have set. For it to leave a mark upon the audience, we had to string in emotions. We have done this by making our music video black and white. It is quite melancholy as it is relate to emotions like sadness. Which could trigger the audience story or situation. We are pons to things that are relatable to us. We listen to music so that the words, the lyrics are are able to communicate our feelings, they represent what we fail to say. Adding to this the digi pack is used to enhance the product physical appeal, not only does the color communicate the unbalance/ dream like situations, it allow us to show situation that reflect the audience's own world and build emotional connections.